Lead product designer for
enterprise AI and SaaS systems.
I turn complex software workflows into products that ship. I map how the work should flow, then design the screens that make it clear, accessible, and safe to use. I lead hands-on, in close step with engineering, and use AI tools like Cursor, Claude Code, and Codex to ship working prototypes fast.
I turn complex enterprise workflows into products that ship: clear, accessible, and safe to use, built hands-on with engineering.
I work across enterprise AI, legal evidence, public-sector hiring, and complex B2B software. The proof: a client's request turned into a documented workflow plan in 48 hours; 2 accessible design systems (WCAG AA) built from scratch; 7 developers co-managed across three countries; 5 designers hired and managed.
Organizations impacted through product design & consulting work
Four cases. The decision I owned, the risk it reduced, and what shipped.
Each case shows where ambiguity was costing time: stalled reviews, unclear states, legacy workflows, or investor-readiness gaps. I owned the decision that turned the work into a system.
NextGen AI. Enterprise AI workflow platform
Led product design and workflow architecture for an enterprise AI platform, making it clear which AI agents were still drafts and which were live, so operators could see, and trust, what each agent would actually do.
Read how I turned draft vs production into the boundary that made enterprise AI safer to buy
TrialDirector Cloud. Led design on a legal-evidence platform's cloud move
Led design on the cloud-transition workflows of a legal-evidence platform where trust is the product and ambiguous evidence states create rework, risk, and lost time.
Read why I refused optimistic UI for critical evidence actions
Apply to Education. Led design across a 2.5M-application platform
Shipped a WCAG AA design system adopted across product teams and redesigned 10 core end-to-end hiring workflows on a public-sector platform where accessibility, auditability, and consistency had to reduce rework at scale.
Read how accessibility moved from launch risk to design-system default
GWSK & Advisory. Small studio, mentoring, and player-coach range
Ran a small product studio, co-founded an infrastructure venture into an accelerator, and mentored designers, leading through artifacts to turn unclear ideas into credible, shippable product.
Read how I lead through artifacts and turn unclear work into direction and proof
Player-coach range for complex product teams
Some roles need a designer who can own the hard product surfaces. Others need someone who can also guide designers, align stakeholders, structure delivery, and keep engineering moving. My best work sits in that overlap: hands-on product design plus practical team leadership.
My best work sits where hands-on product design meets practical team leadership: owning the hard surfaces while guiding designers, aligning stakeholders, and keeping engineering moving.
Hands-on product design
A double diamond process from discovery to delivery: workflow architecture, interaction design, design systems, research synthesis, prototyping, accessibility, and AI and enterprise SaaS product surfaces.
Lead-level execution
Sprint planning, design critique, stakeholder alignment, roadmap translation, developer collaboration, hiring support, and helping teams make clearer product decisions.
Enterprise delivery
Designing for governance, auditability, security review, procurement confidence, accessibility, and operational trust.
Best for teams that need a lead who can clarify the product, ship the hard surfaces, support designers and engineers, and keep stakeholders moving in the same direction.
Practical leadership, shipped through product work.
How I lead: I make decisions early, turn them into artifacts, and use design systems as the contract between product, engineering, accessibility, and governance, so teams move faster with clearer decisions. Each line below is sourced from resumes or internal case material, with closed revenue kept separate from pipeline.
I make decisions early, turn them into artifacts, and use design systems as the contract between product, engineering, and governance, so teams move faster with clearer decisions.
- Player-coach delivery. Founding product hire at NextGen AI, co-managing 7 developers across three countries and running product management end to end: sprints, tickets, release planning, and roadmap. I turn product ambiguity into sprint-ready workflows, lifecycle states, and release plans.
- Design systems as the contract. Two WCAG AA design systems shipped from zero, with accessibility tokens enforced at the system level instead of retrofitted at ship time, so developers move faster with clearer design-system rules.
- Hiring and mentoring. Recruited, interviewed, hired, and mentored 5 designers since 2021 across GWSK, Apply to Education, and Say Yeah, supporting them through critique, onboarding, and quality control.
- Revenue clarity. Influenced $150K+ closed revenue and $1M+ expansion pipeline by turning discovery into workflow diagrams buyers signed off on. That sign-off opened the pipeline and a white-label platform now in a client's internal review.
- Studio and ventures. Founded GWSK Product Studio and co-founded Drumlin, the venture behind Package-Master: infrastructure that helps teams running large fleets of Linux servers prove their software is safe and untampered, turning security reviews and audits into reusable, signed evidence. Selected for Altitude Accelerator's Market Readiness Program. Presented at Canada's first Defence Tech Hackathon. Covered by The Globe and Mail.
He collaborates effectively with the product and engineering teams to produce high quality work. George has also been a sounding board for the other UX team members, providing valuable guidance on their projects.
He effortlessly leads research workshops for stakeholders, making it all look effortless. His ability to provide constructive criticism makes him an asset to any project.
George brought strong strategic insights and a proactive approach that helped guide our group's work. His analytical abilities and commitment consistently pushed the work forward.
Excerpts from LinkedIn recommendations. Read them in full on LinkedIn.
How I lead, and how I work.
I lead through artifacts and cadence, not org charts. I work upstream of screens where the workflow is the product, procurement is real, and the demo has to survive contact with operators. My work saves time by making decisions visible before they become rework.
Product Experience Lead and founding product hire, NextGen AI Technologies
GWSK Product Studio, 2021 to present
Product direction, design systems, and cross-functional teams across three countries
My AI stack
Daily use of Cursor, Claude Code, OpenAI Codex, and Figma Make to move from product discovery and workflow architecture to working prototypes, with Figma dev specs for engineering handoff, faster than a traditional design-to-dev cycle.
Daily use of Cursor, Claude Code, Codex, and Figma Make: from discovery to working prototypes and clean dev specs, faster than a traditional design-to-dev cycle.
Claude- Claude Code
ChatGPT
Codex
Copilot
Figma- Figma Make
Firefly
Descript
Mermaid
ComfyUI
Qwen
If your product loses time in review, handoff, rework, or decision churn, talk to me.
Hiring a Lead or Staff Product Designer, Product Design Lead, or Design Manager? I work in enterprise AI, SaaS, and workflow-heavy B2B, open to Toronto, remote Canada/US, and relocation to New York, Amsterdam, or London. I am strongest where the product is complex and the team needs a player-coach: someone who leads the design, supports designers and engineers, and ships the system without dropping craft.
Hiring a Lead/Staff Product Designer or Design Manager for complex, workflow-heavy product? I lead the design, support the team, and ship the system without dropping craft.
Location & work eligibility
Toronto, in-person or hybrid. Remote across Canada and the US. I will relocate only for New York City, Amsterdam, or London. For US roles I qualify for a TN visa: a work permit for Canadian professionals that can be approved in under 24 hours with an offer letter, has no annual cap, and costs an employer nothing to sponsor. As a NEXUS holder, I also cross the US border quickly.
