How I work, and what I have done.
I am a product designer in Toronto. Enterprise AI and enterprise SaaS.
I lead with things a team can point to: a diagram, a written decision, a release every two weeks.
I start with the process, before any screen, because on enterprise software the process is the product.
Then I build it: prototypes in code, and specs the developers can build from.
How I work.
- Sit with the people who run it. Where does the work hand off, where does it fail, and who answers when it does.
- Ask who the screen is for. And where a person has to stay in the loop.
- Map the process first. Journey maps, state diagrams, and decision tables that sales, engineering, and the client all read.
- Build the design system. WCAG AA from the first component. Prototypes, and documentation developers can build from.
- Write the decisions down. What we chose, why, and what it cost, so the founder can defend it after I have left.
- Widen, then narrow. Understand the business first. Then design the smallest thing that does the job safely.
Leading, and doing the work.
- 7 developers at NextGen. Two pods, platform and agent runtime, co-led with the lead developer. Two-week sprints since April 2026.
- 5 designers hired in summer 2024. They worked with me through GWSK at different points into 2025.
- 2 design systems from zero. NextGen and Apply to Education, both WCAG AA. Contributed to a third at IPRO.
- A release rhythm from none. Two-week sprints, a release every two weeks, and Jira cleaned up so a ticket meant one thing.
- I still do the design work myself. At NextGen and at the studio, leading the team does not replace it.
Where I have worked, with closed money kept separate from pipeline.
- NextGen AI, 2026 to present. Product Experience Lead and first product hire on an enterprise AI agent platform.
- About $60K closed, about $100K in pipeline. NDS Logistics: a Tuesday meeting, a Thursday yes on the designs.
- 2 to 3 days cycle time. Held across eight sprints at NextGen. Average velocity 54 to 68 points.
- Apply to Education, 2023 to 2025. The job application rebuilt on one profile. A performance improvement plan designed. A WCAG AA system.
- IPRO, August 2022 to August 2023. TrialDirector Cloud designed, not shipped. Search and keyword builders for the discovery product live in Reveal.
- Reveal Data. Acquired IPRO and Logikcull together, $1B+ combined, at the end of my time there.
- GWSK Product Studio, 2021 to present. My own studio. Product design for founders in AI, HR tech, and education.
- Methodify, Delvinia, 2020 to 2021. Market research platform work for McDonald's, RBC, TD, CIBC, and BMO.
- UnivJobs, 2016 to 2019. First designer. Pitched at Y Combinator Startup School. Covered by blogTO and Oakville News.
- Defence Tech Hackathon. Presented at Canada's first, to CEOs, investors, and the Parliamentary Secretary to the Minister of Industry.
- The Globe and Mail. Covered, September 2025.
- Canadian Armed Forces, 7 years. Infantry Reservist, DP2 Small Arms Coach. Royal Regiment of Canada, Royal Winnipeg Rifles.
- Royal Canadian Air Cadets, 6 years. Warrant Officer Second Class. At seventeen, led 25 staff cadets and about 180 cadets.
Full record on the resume (PDF). NDS Logistics is named with permission. Other client figures are sanitized.
Tools.
- Cursor, Claude Code, Codex. Where the design work happens now. A direction becomes a working prototype the same week.
- Figma and Figma Make. For specs the developers build from, and for ideas too rough to show any other way.
- Python. Research outreach to 1,000+ teachers over iMessage at Apply to Education. Ten testers in two days.
What I am looking for.
A role where I own a complex product and sit with the engineers. Enterprise AI and enterprise SaaS.
Some studio work through GWSK: a scoped engagement with something concrete at the end.
Toronto-based, Canadian citizen. Open to relocation, hybrid or remote across Canada and the US.
TN-eligible and NEXUS-approved, so I can start in weeks, not months.
Work eligibility
The TN is a work permit for Canadian professionals. It can be approved in under 24 hours with an offer letter.
It has no annual cap and costs an employer nothing to sponsor. As a NEXUS holder, I cross the US border quickly.
What design leaders say.
He effortlessly leads research workshops for stakeholders, making it all look effortless.
His ability to provide constructive criticism makes him an asset to any project.
George brought strong strategic insights and a proactive approach that helped guide our group's work.
His analytical abilities and commitment consistently pushed the work forward.
Excerpts from LinkedIn recommendations. Read them in full on LinkedIn.